New Duckworth Boats Print Campaign Launched

It’s not the typical bikini-clad model lounging aboard a gorgeously-photographed boat type of campaign. It’s not an amateur-shot photo of grizzly anglers hoisting bloody fish from the deck of their pride and joy, either.

Duckworth Boats magazine advertisement

Duckworth Boats challenged BDC with the task of taking them to a higher level of brand recognition. The marine market has turned upside-down in recent years, with major manufacturers going under and all others struggling to stay afloat. As BDC identified, the market was ripe to reposition Duckworth as the new category leader. To accomplish the task, BDC’s creative team went deep into the minds of current owners to understand the real reasons behind their ownership loyalty. The resulting campaign speaks the bona fide  truth and is delivered with captivating design never seen within the industry before. This first ad in a series breaks in April in regional magazines.

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