2010 N.W. Ag Show A Hit!

In what has proved to be a difficult market for trade shows, the N.W. Ag Show continues to perservere and buck national and regional trends. This year’s show, just ended January 28th, posted gains in attendance and strong exhibitor sales.

BDC Advertising, Inc. has been the agency of record for the show for the past 5 years and in cooperation with the N.W. Ag Show management team has worked to log steady increases over those years.

To the full credit of the N.W. Ag Show management team has been their continued support and response to exhibitor and market needs. Last year, the N.W. Ag Show brought all their seminars and association meetings on-site with the show which has proved to be enormously beneficial to attendance and sales at the show.

For 2010, BDC Advertising was asked to expand the show’s advertising footprint which includes multiple insertions in some 29 publications, 4 radio stations and an online Adwords campaign. BDC was responsible for all media buys, creative, placement, website development, SEO, Adwords, radio scripts, remote broadcasts, PR, coordination and follow-up.

Even though the show closed just a few days ago, BDC and the N.W. Ag Show management team are already making plans for next year’s show with website updates underway, post-show PR and a top-to-bottom evaluation of show efforts and strategy.

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