Okuma Selects BDC Advertising, Inc.

Ontario, CA – Okuma Fishing Tackle Corporation has selected BDC Advertising, Inc. of Oregon City, Oregon to represent their advertising and promotional interests in North America. “We’ve been talking for several years”, started Sam Brenner, Vice President of Okuma, “BDC Advertising clearly understands our products and the market and brings uncommon passion for the sport and our business to the table. In many ways, they are the customer but they also wield exceptional marketing and advertising acumen which we’re excited to leverage.”

Okuma Fishing Tackle Corporation burst onto the scene in 1987 as a rod and reel manufacturer and has grown its market share and presence in the U.S. over the past 22 years. In 2010, Okuma will release its most advanced product selection to date, including the much-anticipated Makaira and Cedros series of saltwater reels, Serrano and Cayenne low profile bait casters and Trio series spinning reels. BDC Advertising, Inc. will be tasked with brand development, creative direction, media, promotions, ongoing website development and social networking efforts.

BDC Vice-President, Carmen Macdonald states, “We’ve been blessed to work with some of the most thoughtful people in this industry, and the management at Okuma is no different. They bring incredible energy and a commitment to innovation and leadership.”

BDC Advertising, Inc. is heavily invested in the sport fishing category with clients that include: Luhr Jensen, Lamiglas Rods, Maxima Line, Weldcraft Boats, Duckworth Boats, Caddis Waders and several other boat manufacturers, sporting goods retailers and boat dealers. BDC Advertising, Inc. also represents the Northwest Sportfishing Industry Association as their lobbyist in Salem, Oregon on a range of sportfishing and boating-related issues.

Alex Brauer, President of BDC Advertising, Inc. commented, “The timing could not be better. Okuma’s 2010 new product introductions are the most heavily researched in their history and will be fiercely competitive in the market. It’s an outstanding place to begin. We couldn’t be more pleased or thrilled with the opportunity and the prospects ahead.”

For more information please contact BDC Advertising, Inc. at 503-723-5723 or visit www.bdcadvertising.com

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