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Kodiak Lodge

Advertising should speak to your market directly. The better the ad conveys messages that feel like they’re communicating to individual targets, the better the results. In the end, the prospect should say, “these people understand me”. That’s exactly what BDC did with Kodiak Lodge. Through a carefully worded and creatively executed ad series we shared the message of this fine fishing lodge by speaking directly to the market in a manner that confirms the lodge understands who they are and what they want.

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