As one of the world’s preeminent premium fishing rod builders, Lamiglas offers over 400 different rods. For the past 8 years, BDC Advertising has effectively positioned Lamiglas in front of its target, speaking to them in their language and striking value statements that have driven sales nationwide. When faced with the challenge of how to explain their incredible breadth of product, BDC went to their factory and over a very long day and night took every rod they build and arranged them in a sunburst that provides a clear example of their offering. The results even surprised us. Over-and-over we’ve heard firsthand at trade shows and on our road trips what an impact that image has made on people’s perception of the company. If a picture is worth a thousand words…well this image has been worth millions!