Lake Okeechobee, Florida… Following ICAST 2012, Vice President, Trey Carskadon joined Yakmia Bait Company’s Brand Manager, Buzz Ramsey and Hildebrandt Lures pro-staffer Bernie Schultz, to put four new bass and redfish baits into action. A few hundred casts and several dozen fish confirmed the new designs were on target. A 9-pound largemouth took center stage and will headline the imagery for the upcoming 2013 advertising campaign and promotion. Yakima Bait Company joined BDC’s list of prominent sportfishing clients in 2011.
You might try Costa Rica... President, Alex Brauer And The Bdc Team Took Two Travel Tubes Of Prototype Rods From Lamiglas And Worked Them Over On Roosters, Sailfish And Marlin Knowing The Saltwater Customer Of Rods At This Price Point Travels Regularly To Fish And Has High Expectations For His Purchases. The Results Spawned Three New Product Launches, Candidly Accurate Copy, And A Series Of Captivating Ads.
On the factory floor… BDC Spent Three Days And Nights On Our Hands And Knees To Create A Spectacular Photograph For Lamiglas Rods. We Placed, Replaced, And Placed Again Over 400 Rods To Accurately Convey The Full Breadth Of The Product Line For Their Annual Brochure And Web Site. The Shot Elevated The Brand Experience Of Current Customers And Drew The Focused Attention Of Interested Anglers Lamiglas Desperately Desired.
Going Rogue on the Rogue River… Gamakatsu Hooks got the point in 2010 and signed on with BDC. They understood that if their marketing needed to speak to fisherman, it better be created by fisherman. The Rogue River in southern Oregon is a annual adventure for BDC President, Alex Brauer, and Gamakatsu’s hooks are the only hooks allowed on the boat. While we certainly don’t claim to have used each and every one of their 2,000-plus hook designs, we can speak intelligently about them since they all accomplish the same result.
Dana Point, CA... Like Many Large Companies, Okuma Fishing Tackle Had Always Managed Their Marketing Efforts Internally. Could A Specialized Ad Agency Like Bdc Increase Their Results? An Intensive Two–Day Presentation And Strategy Session Laid The Entire Foundation For A 60–Task, Two–Year Endeavor That Entailed Rebranding, Ad Campaigns, Internet Forum Integration, Facebook, Media Planning And Promotions. After The Meeting, We Spent 12 Hours On The Water Running Their Newest Products Through Their Paces
46.209774, -124.140015... RENAISSANCE MARINE GROUP, MANUFACTURER OF THREE BRANDS OF ALUMINUM BOATS, HAS BEEN A BDC CLIENT SINCE 2004. TO DATE, BDC HAS PRODUCED 9 VIDEOS AND TV SPOTS. 9 WEBSITES, 19 BROCHURES, 22 PHOTO SHOOTS, COUNTLESS ADS AND E–MARKETING CAMPAIGNS ALL WITH THE GOAL OF CREATING THE BIGGEST SPLASH IN THE BOATING WORLD. THE PHOTO (Left) IS AN OUTTAKE FROM A RECENT TV SPOT. (View spot below.)
The Great Lakes… Vice President, Trey Carskadon needed inspiration for a new campaign for client Atlas-Mikes. Surely, he could have found it in the fish-rich waters of BDC's backyard, but he wanted to fish the client's backyard. With product in hand, Trey fished hard for 5 days on Lake Ontario, near Henderson Harbor, New York. Seven different species, hundreds of catches, and a clear understanding of benefits of Altas-Mikes uniques scents and cures was the result.
The Florida Keys... Vice President, Trey Carskadon, Respooled Four Reels With New Maxima Ultragreen Mono And 6 Others With Competitor Brands. He Cast. He Caught. He Wrote. And With Over 40 Snook And Redfish Landed, He Returned With Clear Separation Points For Maxima’s Premium Product Within A Category Filled With Good Competition.
“Buoy 10” ASTORIA... Weldcraft Boats, A Bdc Client Since 2004, Solicited Our Experience To Help Perfect Their New Cuddy King Model. “Buoy 10” Is Where The Columbia River Meets The Pacific . It’s A Treacherous Piece Of Water That’S Littered With Rip Tides, Swells, And Wind Chop So Severe The Coast Guard Conducts Its Rough Water Training Courses Here. We Ran This New Hull Through The Paces, Along With Several Rods. The Experience Morphed Into A New Marketing Campaign Based On Facts, Not Fiction.
Washington, DC... Navigating The Labyrinth Of Government Regulation And Policy Is No Easy Chore. But Success In Government At The State And Federal Levels Can Generate Enormous Benefits For Sportfishing. For Over 30 Years, Trey Carskadon Has Been A Voice For Sportfishing As The Lobbyist For The N.W. Sportfishing Industry Association. Bdc Staffers Are Also Deeply Involved In Many Other Closely Related Interests To Protect And Enhance Sportfishing Opportunities For All.
The Sacramento River, California… Nobody knows more about angling in California than The Fish Sniffer. A long time media partner with BDC, in 2011 our relationship changed to vendor. BDC set out on a yearlong project to revolutionize the way fishing information was delivered on the Internet. We combined 3 years of print editorial content and 10-years of the largest online forum into a single, integrated web solution that provided angler with more knowledge and information than they could fit in a hundred tackle boxes. This is website you have to explore to understand.
Iliamna, Alaska... BDC Traveled To Rainbow King Lodge To Experience Firsthand Their Fisheries And Facilities. There’s A Lot Of Great Fishing In Alaska At Many Price Points. With Rainbow King In The Upper Tier, It Was Imperative That Their Website Communicate The Complete Value Proposition. The Trip Brought Out The Details That Make The Difference.
Juneau, Alaska... Bdc Vice President Trey Carskadon Has Worked In All Phases Of The Sportfishing Industry For 35 Years: From Tackle Counters To Boat Shows, Tv Hosting To His Favorite Fundraising Tournament In Juneau. It’S How He And Others At Bdc Advertising Have Become So Deeply Entrenched. When You Gain The Knowledge Firsthand, A Sixth–Sense Kicks In. Copy Is Crisp And Accurate . Design Is Engaging And Unmistakable. And The Successful Results, Like These, Are Highly Predictable.
B.A.S.S. Tour… As A Professional Angler On The B.A.S.S. And Western Bass Circuits For Over 15 Years, Vice President, Trey Carskadon’S Pursuits Took Him To Every Bass–Centric Fishery In The Country. On The Tournament Trail, You Rarely Make The Leader Board Without Sponsors, And You Never Retain Sponsors Without Promoting Their Products… Ethically, Honestly And With Credible Enthusiasm And Experience. This Knowledge Is Forthright As Bdc Consults And Manages Professional Angler Sponsorships For Our Clients.
The Klickitat… BDC Needed Photography For The New Caddis Waders Brochure And Web Site So We Took Four Anglers And Two Drift Boats To The Most Picturesque River We Knew. A Large Steelhead Did Everything Possible To Hide From The Camera But We Got The Shots, And The Fish.
On television… Over The Years Bdc Has Produced Over 200 Episodes For Inside Passage, America’s Outdoor Journal, The Best Of Fishing The West, And Hook’D. Bdc Advertising And Trey Carskadon Have Hosted Shows Shot In Alaska, Canada, And Across The Entire U.S.. Our Behind–The–Scenes Knowledge Is Invaluable When Negotiating Television Sponsorships, Product Placement And Video Production For Our Clients.
The Nushagak River, Alaska… A Week After Receiving The First Luhr–Jensen K13 Kwikfish Prototypes, We Put Them To The Test On The Nushagak. On Several Occasions All Four Rods Were Hooked Up At Once. The Authenticity Of The Experience Has Lent Itself To The Creation Of Inspiring, Angler–Centered Ad Creative That Continues To Maintain A Dominant Sales Position For Kwikfish. Luhr Jensen’S Selection Of Trout, Bass, Saltwater And Steelhead Tackle Is Also Frequently Deployed On Other Bdc Adventures.
Oregon City, Oregon... This Is Our Physical Office, But Since We Have Some Of The Northwest’s Best Smallmouth, Salmon And Steelhead Fishing Within A 1/2 Mile, It’S Likely We’Re Working From Our Aluminum “Office” And We’Ll Have To Meet You At The Dock.
With a firm understanding of your goals, BDC Advertising takes action. The greatest compliment we receive is that we “don’t require training.” We challenge brands to advance with new ideas and quickly know the intricacies and applications of the products. We build palpable connections between consumers and the products we represent by delivering them within motivational, angler–oriented context.
At BDC Advertising we’re well aware of the fact that angling participation is not growing but in fact, it’s declining. The ongoing battle is maintaining and growing market share. As this continues, only those that can clearly communicate their understanding of consumers and the value offered within their products will continue to be successful.
“Yes men” are a dime a dozen. Choose any and have them warm a seat for you. If you’re ready to advance your market, we’re excited to get to know you.