2021 SEO Best Practices

February 8, 2021 Off By Nicole

Your placement in search engine results depends on the quality of your web design, your content, and your search engine optimization (SEO). Bing and Google continually updated their algorithms for determining the best web page to fit a search term.

Writing 10x Content

What in 2021 will lead to your website raising in search engine results page (SERP)? While many considerations contribute to your SERP rank, four items overarch this year’s website update needs. Content remains king. The 10x content rule grew in importance. If you are unfamiliar with the 10x rule, it means your content should provide ten times better content than competing businesses in your industry. This refers to educational value and problem-solving ability. Your content should address a common problem better than your competition. You do need to include relevant keywords using connecting words such as conjunctions and prepositions. You need natural language use in blogs and landing pages with informational content for the main pages.

Security Concerns

Security continues to grow in importance. Web users do not like insecure pages. Every site needs secure socket layer (SSL). This protects the website visitors, providing a secure connection for them. If your site engages in e-commerce, you must use SSL to link to most shopping carts or payment processors. Users can easily tell whether you use SSL. Without it, your site loads as an “http://,” but with SSL, it loads as an https://. Web surfers know to look for this important difference.

Achieving Efficient Site Load

Load speed is everything. Your website must load in three seconds or less to keep visitors there. Two areas create the biggest problems for load speed -graphics and web design. You can quickly improve your load speed by optimizing your images and videos. That video you love on your front page could kill your load speed. With respect to web design, use fewer graphics. Rely on efficient code and cascading style sheets (CSS) to produce an aesthetically pleasing design without graphics. Design without plugins. Your visitors want all content to load immediately. You chase them away when they need to download a plugin to load content. Take the time to create efficient code that handles the same job as the plugin would have. This lets you have a snazzy website while providing a quick loading site for visitors.

By providing the highest quality SEO content, a secure site, and a quick page load that optimizes both graphics and overall design, you can raise your SERP standing. Start re-vamping your website today and get the help of Tampa Bay SEO experts for the best results.