February 22, 2024

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As Zulily shrinks, e-commerce company places Belltown HQ up for hire

Zulily has set its corporate headquarters on the rental sector as the Seattle-centered on the web retailer sheds workers and moves its business enterprise model away from consumable goods.

All 6 floors of the company’s Elliott Avenue place of work have been outlined as obtainable for lease starting off next year, indicating the e-commerce system ideas to exit its longtime foundation in Belltown. It is unclear no matter if the corporation strategies to reduce its offices or relocate completely.

Zulily did not react to multiple requests for remark. Nor did Regent, the Los Angeles-dependent personal fairness company that purchased the platform in May.

The rental listing was posted that same month, according to a report from the Everyday Journal of Commerce.

Shorenstein Homes, the residence operator, obtained the century-previous waterfront advanced two a long time back for almost $185 million, according to the Each day Journal.

More than the 2022 fiscal 12 months, earnings for Zulily fell 38%, in accordance to earnings details from Qurate Retail, which owned the e-commerce system at the time. Qurate, whose other belongings contain the Dwelling Procuring Community, said the shortfall was “largely driven by reduced site visitors to the web-site.”

Profits fell a even more 17% in the very first quarter of 2023, earnings data reveals.

Qurate flipped the web page to Regent in May perhaps, shelling out off $80 million of Zulily’s debt. Regent pledged to help the site “return to its entrepreneurial roots as an independent organization,” according to responses manufactured by Michael Reinstein, the financial commitment firm’s chairman.

In June, Zulily entered a new spherical of layoffs, according to a GeekWire report — the 3rd round of occupation cuts in the span of two a long time. The firm did not disclose the range of cuts.

The on-line retailer employs about 600 persons in the Seattle spot, according to LinkedIn. In Could, GeekWire described that number to be around 750.

In an energy to streamline its retail products and services, Zulily made the final decision to stop giving consumable goods on its platform July 3, according to a Wednesday report by the Puget Sound Business enterprise Journal.

A company spokesperson explained to the Company Journal that “the choice to exit the consumables business” came following Zulily was acquired by Regent, as component of an assessment of the company’s distinctive business strains.

“It was the most latest business enterprise extra to the Zulily portfolio and turned out to have appreciably different economics and customer fascination than our core company,” the spokesperson stated.

Various consumable products and solutions, which includes groceries and cosmetics, are still out there on Zulily. It is unclear what merchandise will be removed from the system, and when.